The Bean Ninjas Story
As eCommerce Growth Accountants, we are your go-to accounting firm for eCommerce businesses looking to scale.
At Bean Ninjas, we believe in FREEDOM for our clients, our team, and our community. So they can live their best lives and have control over why, where, and how they spend their time.
We make it possible for hundreds of eCommerce entrepreneurs to achieve financial independence, and live their best lives. And we do this by empowering entrepreneurs to gain confidence in their numbers and make data-driven decisions.
⬆️ Watch Meryl talking about starting Bean Ninjas in this Mar 2019 video (before we specialized in eCommerce).
From Humble Beginnings
Jul 2015 Meryl Johnston & Ben Mcadam launched Bean Ninjas with $1000 and a dream of changing the global bookkeeping game.
It has since grown from Meryl’s kitchen table into the multi-national, award-winning business it is today.
Dec 2016 Bean Ninjas growth journey continues with Meryl as solo Founder.
Dec 2017: Bean Ninjas raises capital to fund rapid growth with private investor.
Expanding Internationally and Becoming eCommerce Experts
Jun 2019 Wayne Richard becomes Partner and Global Director of Operations, leading the charge to grow Bean Ninjas in the US market
Feb 2020 The world was hit with a pandemic, and this created an opportunity for Bean Ninjas to become accounting leaders in eCommerce.
Listen 🎧 Meryl shares why BN chose to focus only on eCommerce businesses on the Tropical MBA podcast.
Mar 2020 Michael Wark partners up with Meryl to launch Bean Ninjas Money Mindset – a business focused on supporting agencies with Xero bookkeeping and advisory.
Sept 2020 Bean Ninjas expands into Europe with Tom Mercer as Partner and Director.
Jan 2021 Bean Ninjas launches new eCommerce tax division in Australia with Tracey Newman as Partner and Director.
Dec 2022 Bean Ninjas attends Quickbooks Connect in Las Vegas.
Dec 2022 Bean Ninjas gets certified as a QBO ProAdvisor.
Meryl and Wayne were selected in Hubdoc’s list of the Top 50 Cloud Accountants!
Bean Ninjas was proud to be named:
2019 Australian Accounting Awards
2018 Australian Accounting Awards
Meet our Leadership
A great company is composed of dynamic, visionary leaders. Meet our leadership team – who we’re sure you’ll find as inspiring and interesting as we do!
Founder & Advisor
Meryl is a Chartered Accountant who worked in commercial accounting roles and as an auditor and lecturer before a friend and fellow entrepreneur playfully challenged her to redefine the future of bookkeeping. Seven days and a thousand dollars later, Bean Ninjas was born and has since gone from strength-to-strength. You can follow Meryl on the Bean Ninjas podcast and blog where she shares her ideas about entrepreneurship, surfing and building a thriving global business that supports the freedom of its founders, staff and clients.
Partner & Director of Global Operations
Wayne is a management accountant who forged a 15-year career with tech heavyweight Hewlett Packard before starting his own cloud accounting firm in Tucson, Arizona. Fate (and the Internet) brought him to discover Bean Ninjas via a blog post. Two years later and Wayne’s involvement with Bean Ninjas had grown from a blog comment to contractor to equity partner. When Wayne isn’t managing a global team and equipping entrepreneurs with the financial tools they need to enjoy business success and lifestyle freedom, he’s being an everyday superhero to his wife and five children.
Partner & Director of Bean Ninjas Europe
Tom is an ACCA certified accountant with over 6 years of diverse experience working as a remote accountant all over the world. He specialises in designing bespoke accounting and bookkeeping solutions for online businesses using Xero. Tom helps businesses understand their finances, automate their bookkeeping, and to grow to their full potential. As Director of Bean Ninjas Europe, Tom ensures his European clients are receiving the best customer service possible. Tom is fluent in both English and Spanish.
Partner & Director of Bean Ninjas Australia
Tracey is the Director of Bean Ninjas Australia (formerly CloudCounting), and there was never a more passionate advocate for working in the Cloud. Tracey is a Registered Tax Agent, Chartered Accountant, and a Certified Xero Consultant. Tracey has worked in Big 4 accounting firms, and now specializes in putting time back in the day for small to medium business. Tracey has over twenty years experience working with clients implementing and advising on accounting systems. She is passionate about helping you find the right eCommerce tech stack. Tracey is fluent in two languages – English and eCommerce.
Partner & Director of Trimline
Michael is Bean Ninjas resident expert on guiding 6-figure+ agencies on their growth journey. As a Chartered Accountant and vCFO, Michael helps agency owners focus on what really matters to grow profitable and fulfilling businesses. His background working in a big firm early on along with years of experience working 1:1 with entrepreneurs provides him with unique perspectives and solutions for his clients. The result – this gives agency owners’ peace of mind around their business finances through a tested financial system and a healthy dose of accountability and motivation.
Meet our Team
We’re constantly looking for great talent to join our team!
Bean Ninjas USA
Laura Mae Cortez
Bean Ninjas Australia
Director – Bean Ninjas Australia
Cloud Accounting Manager
Laura May Cortez
Maria Teresa Balinoyos
Bean Ninjas Europe
Karl Mitzi Faith Omega
Bean Ninjas Global Operations
Founder & Advisor