Bean Ninjas Australia partners with Air Accounting 

20 June, 2024
Bean Ninjas

Bean Ninjas

3 minutes
bean ninjas australia and air accounting

June 19, 2024 –  Bean Ninjas Australia and Air Accounting are pleased to announce a strategic partnership. This partnership will leverage Bean Ninjas’ eCommerce expertise and Air Accounting’s best-in-class team, systems, and client experience.

Together, we aim to build Australia’s premier eCommerce accounting brand.

Air Accounting was looking to expand its accounting services into the eCommerce vertical. 

Bean Ninjas has existing relationships with eCommerce merchants in Australia but was looking for someone to run accounting operations. A partnership was a great fit!

Headquartered in Sydney and with a remote team of 50, Air Accounting is one of the top accounting firms in Australia, offering bookkeeping, tax, and virtual CFO services. 

They consistently win awards including Xero’s FY23 Australian Accounting Partner of the Year and Karbon’s 2023 Award for Client Excellence

How did this strategic partnership happen? 

Meryl Johnston and Shaun Stubley originally met over a shared client. They stayed in touch over the years via industry events and the odd coffee catch-up.

The two firms have a lot in common. Both firms have a similar hybrid team structure with a large team concentration in The Philippines. Their views on leadership, company, and team culture are also aligned.

In addition, they both have grown through word of mouth and by focusing on delivering an exceptional client experience.  

Meryl said, “I spent a great deal of time looking for the right accounting firm to partner with. I wanted a team I could trust to not only provide accurate accounting advice, but who would provide an amazing experience for clients. A partner who could scale up rapidly, so I could focus on the things I do best: marketing  and business development.

“Meryl’s acumen and network within the e-commerce industry placed her at the top of the list of people we wanted to partner with. We’re excited to have such a respected member of the accounting community working with us to create the next generation of finance teams for e-commerce businesses looking to grow.” said Shaun Stubley, of Air Accounting.

What does this mean for Bean Ninjas Australia clients?  

Most Bean Ninjas Australia clients transitioned to businessDEPOT a few years ago. You can read more about that here

There will be no impact on the remaining Bean Ninjas Australia clients. They will continue working with the same team and account managers. 

New Australian clients will be onboarded to the Air Accounting team for bookkeeping, tax, and CFO support.

By partnering with Air Accounting we can scale faster and help more Australian eCommerce merchants with their accounting needs.

What does this mean for Bean Ninjas US and Bean Ninjas UK clients? 

There will be no impact on any Bean Ninjas’ clients in the US or UK. This partnership only applies to NEW Bean Ninjas Australia clients.

Bean Ninjas US and Bean Ninjas UK will continue to operate as normal, led by Wayne Richard (US) and Tom Mercer (UK).

In fact, our team members in the US and UK are excited about this strategic partnership because as Australian eCommerce brands grow, they tend to expand into the larger US and UK markets. This means more opportunities to look after them in-house.  

Wayne said, “The Bean Ninjas-Air Accounting partnership marks a giant leap forward in our commitment to offering best-in-class bookkeeping, accounting and virtual CFO services to eCommerce businesses looking to scale!

By joining forces, we’re unlocking exciting new possibilities for our clients in Australia. 

This strategic move will not only fuel our growth in Australia but also create a ripple effect, fostering increased referrals throughout our US and UK divisions.

Growing our presence in Australia and beyond 

This strategic partnership is a fantastic opportunity for both companies to leverage each others’ strengths and expand our dual presence in the Australian market. 

We’re aiming to build the premier eCommerce accounting brand in Australia.

We’re also well-placed to help Australian brands build their export capabilities to the US and UK.

Background Information

Founded in 2015, Air Accounting is a group of future-focused business experts building the best environment for passionate teams to deliver modern accounting solutions for some of Australia’s fastest-growing businesses. 

Founded in 2015, Bean Ninjas is your go-to accounting firm for eCommerce businesses looking to scale. We believe in FREEDOM for our clients, our team, and our community. So they can live their best lives and have control over why, where, and how they spend their time.

With hundreds of customers and numerous awards, including Xero’s Australian Bookkeeping Partner of The Year, Bean Ninjas helps you to spend less time worrying about your finances and more time growing your business.

For additional updates, visit our websites at and

Posted By

Bean Ninjas

Bean Ninjas

Related Articles