If you are like most eCommerce entrepreneurs we talk with, you know that measuring average order value and customer lifetime value in your...
AOV vs. LTV: Which matters more for eCommerce businesses?
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Ecommerce Metrics & Reporting
16 Ecommerce Financial and Operational Benchmarks: How Does Your Business Stack Up?
As an eCommerce entrepreneur, you are juggling a ton of responsibilities from sales and marketing to customer service and supply chain...
A glossary of all the key eCommerce financial metrics
As you run your eCommerce business, you’ll hear a bunch of financial metrics thrown around. But do you really know what contribution margins...