Free Calculator · Built for Shopify Brands

The True Margin Ladder

A free calculator that walks your Shopify numbers down the ladder, one rung at a time: revenue, landed cost, fulfilment, and what's actually left after marketing. Enter your numbers once and see exactly where your margin goes.

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Rung one: your true landed cost per unit (product, freight, duties and packaging), not just the supplier's invoice.
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Rung two: every cost between your warehouse and your customer's doorstep (payment fees, fulfilment, shipping, returns).
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The bottom rung: one honest number, what's actually left after the sale, before overhead.

You'll see your first rung before entering any details.

Step 1 of 4 Landed Cost

What does one unit really cost to get into your warehouse?

Product cost per unit ($) The price on your supplier's invoice, before freight and duty.

Inbound freight, duties & handling per unit ($) Ocean/air freight, customs duties, brokerage and inbound handling, allocated per unit. A blended estimate is fine.

Packaging per unit ($) Retail box, inserts and unit-level packaging.

Please enter your product cost to continue.

Step 2 of 4 The Shopify Sale

What happens when you sell it on Shopify?

Selling price per unit ($)

Discounts & promotions (% of price)

Shipping revenue collected ($) What the customer pays you for shipping, if anything.

Payment processing / Shopify fees (%) Shopify Payments is typically ~2.9% + $0.30. Enter your blended average.

Pick & pack / fulfilment per unit ($)

Outbound shipping you pay per unit ($)

Returns & chargebacks (% of revenue)

Please enter your selling price to continue.

Step 3 of 4 Getting the Sale

How efficient is your paid marketing?

Blended ROAS (return on ad spend) Total revenue divided by total ad spend, the number your ads platform already shows you. Leave at 0 if you don't track this yet. We'll still show your margin before marketing.

Step 4 of 4 Compare Your Size

What's your approximate annual revenue?

We'll use this to show how your numbers compare to other eCommerce brands your size.

Your Result

Your True Margin

0%

of revenue

Your True Margin Ladder

Three rungs down from revenue. Each one shows what's left after that cost is paid.

How You Compare

Get your full True Margin Report

See the full breakdown: landed cost, fulfilment, and what's really left after marketing, plus your breakeven ROAS and where your margin is under the most pressure right now.

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We'll email your report and occasional finance insights for inventory brands. Unsubscribe anytime.

Full Report

Your True Margin Report

0%TRUE MARGIN

The full True Margin Ladder

All four rungs, revenue to CMAM.

How You Compare

The full breakdown, cost by cost

Where your margin is under the most pressure

Want to discuss further on a call?

We'll build this out for every channel you sell on and show you exactly what it takes to scale without your margin buckling.

Book a True Margin Review

Illustrative calculator only. Figures you enter are used solely to calculate the results shown. This is not accounting, tax or financial advice.